Sell the hottest trends and fashions with your own retail clothing store or fashion boutique.
Competition Your Products, Customers, and Markets The next step in the planning process is to create a framework to accomplish your mission. The process is actually quite simple. A goal is a broad term for the things you want to accomplish in your art business.
At this point in developing your plan we are talking generalities.
Some of the areas which you will need to develop goals for include: Your art, creative products and services Example: My goal is to produce original modern art paintings and begin a line of prints and posters. My goal is to start with my local market and then expand to national and international markets.
Your brand and reputation Example: My goal is to build a national and then international brand as a top modern art painter. Your financial situation, compensation, and life style Example: My goal is make a good living with my art and fund my retirement while living the artist lifestyle.
Your studio, workshop and facilities Example: My goal is to have assistants to help in the studio, run the day to day operations in the gallery and take care of my accounting.
What Is An Objective? Once you have developed your list of goals you are ready to develop objectives for these goals. Here is how it works: Objectives that are focused and get to the heart of what you want to accomplish.
Objectives need to be stated in terms of when they will be accomplished and how much they will cost in terms of resources.
If you cannot measure your objective then how will you know when they have been successfully accomplished? Your objectives should be realistic and attainable. They should be out of your grasp but not out of your reach.
Look around you at your capabilities and resources, the economic environment and your competition to help you decide if your goals are realistic. You need to quantify your goals in terms of when they will be accomplished and I would add the cost involved.
Time is important to measure and track your progress. The cost of the resources needed to accomplish your objectives must be budgeted and tracked as well.
To produce original modern art paintings and begin a line of prints and posters. To produce 25 original modern art paintings by the end ofto create a line of 10 limited prints for sale by January and posters to be sold online by June I will continue to produce painting at a rate of 25 per year and release 10 limited prints each year.
To start with my local market and then expand to national and international markets. To have my work represented in 3 local galleries by the end of and 10 national and international galleries by the end of To develop a web presence by the end of and utilize it to sell limited prints and posters not represented by a gallery.
To build a national and then international brand as a top modern art painter. To become recognized as the top local modern art painter by the end of and begin to expand my brand nationally during To make a good living with my art and fund my retirement while living the artist lifestyle.
To have assistants to help in the studio, run the day to day operations in the gallery and take care of my accounting. To hire an assistant in mid to help with the making of limited prints and while running the gallery. To hire an additional assistant in mid to help sell my art.
OK, you should now have a good grasp on goals and objectives — get out a pencil and paper and create your own. If you have any questions or ideas please leave them in the comments.The Personal MBA: Master the Art of Business [Josh Kaufman] on benjaminpohle.com *FREE* shipping on qualifying offers.
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