The traditional carnival of AcirealeSicily The word Carnival is of Christian origin,  and in the Middle Ages, it referred to a period following Christmastide that reached its climax before midnight on Shrove Tuesday. Ina Shrovetide play spoke of Christians who painted their faces to celebrate the season: Hear you me, Jessica: Carnival can thus be regarded as a rite of passage from darkness to light, from winter to summer:
Company Perspectives Our mission is to deliver exceptional vacation experiences through the world's best-known cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivaled on land or at sea.
History of Carnival Corporation Begun with one ship that ran aground on its maiden voyage, Carnival Corporation has since grown into the most successful and prominent American cruise line. Carnival has combined these cruise lines into an operating fleet of 79 state-of-the-art ships that sail the seven seas.
Through innovative vacation packaging and extensive advertising campaigns, the family-operated company has changed the face of the cruise industry by coaxing thousands of middle-class customers aboard its floating resorts.
After serving in World War II with the British Army and in Israel's War of Independence, in the late s Arison founded a cargo line running between Israel and New York, but was put out of business by competition from the Israeli state-run shipping line.
In he moved to the United States, where he took a position as cargo manager for El Al, Israel's national airline. He eventually founded his own air freight company, Trans Air System, which went public in the late s. Inat the age of 42, Arison moved to Miami to operate a small Israeli-owned cruise ship running between Florida and the Caribbean.
When the Israeli government impounded the boat to collect the owners' debt, Arison quickly filled a Norwegian Caribbean Line ship with the customers he had lined up. Convinced that he should own boats rather than operate them for others, in he entered into a partnership with former schoolmate Meshulam Riklis, who then owned the travel conglomerate American International Travel Service AITS.
The ship's first voyage was less than spectacular: The Mardi Gras ran aground off the Florida coast with several hundred travel agents on board.
To cut costs, Arison sought to reduce fuel consumption by reducing the speed of the Mardi Gras and the number of stops it made.
This simple economizing measure was to revolutionize the entire cruise industry. Since passengers would have to spend more time at sea between Caribbean ports of call, Arison added more on-board entertainment features, including a disco, casino, movie theater, and nightclubs.
Carnival's marketing staff quickly dubbed the Mardi Gras the "Fun Ship," and other cruise lines soon followed Arison's lead. Between and the number of people taking cruises soared fromto 2. By Arison had three ships running seven-day cruises from Florida to the Caribbean and in the Caribbean itself: Despite a bad economy and high fuel prices, in Arison also contracted for a fourth ship, the Tropicale, which was completed in In Arison's year-old son, Micky Arison, was named president and chief executive of the company.
The s brought the cruise industry massive expansion: Between and the number of berths on North American cruise ships grew from 41, to 84, Carnival was the chief exponent and beneficiary of the boom.
During the next decade the number of passengers carried per year nearly quintupled. Beginning inCarnival's revenues grew 30 percent annually, three times faster than the average for the cruise business as a whole.
With the completion of these three "superliners"--Holiday, Jubilee, and Celebration--Carnival had the world's largest cruise line fleet, with seven ships. An Innovative Marketing Campaign To help fill these ships, Carnival adopted aggressive marketing and advertising strategies.
In Carnival initiated the memorable "Fun Ship" advertising campaign, which featured talk show host Kathie Lee Gifford partaking of shipboard amenities and singing "We've Got the Fun. To gain support from travel agents, Carnival routinely sent representatives to travel agencies to inquire about vacation options.
In an attempt to attract younger, more middle-class customers to cruises, which had traditionally been the preserve of older, upper-class travelers, Carnival offered cheaper, shorter trips--in the company's low-priced air and sea packages were approximately 20 percent below industry averages. Advertising efforts targeted toward the younger market included a Fourth of July party on a Carnival ship that was broadcast on MTV.
These strategies paid off: In addition, Carnival's ships were consistently running at full capacity. The company entered into a contract for the Ecstasy, sister ship to the Fantasy, which had been ordered earlier in the year.
In addition, Carnival attempted to buy the cruise ship business of Gotaas-Larsen Shipping Corporation, which owned part of Royal Caribbean and a majority of Admiral Cruise Lines, but the sale did not go through.May 11, · An introduction to a few features of the Carnival Glory cruise ship that are less than obvious.
There are public spaces on the ship that you might not discover on your own. Carnival (see other spellings and names) is a Western Christian and Greek Orthodox festive season that occurs before the liturgical season of Lent.
The main events typically occur during February or early March, History Origin. The traditional carnival of Acireale, Sicily.
Oct 29, · In , Carnival Corporation requested for an advancement program for Carnival's new ships, the Pinnacle Project, requiring a , GT model, which would have been the .
Nov 23, · Looking for a fun vacation for everyone in your family? Better yet, how about a vacation with basically everything included in the price?
From dining . Carnival is the largest cruise company in the world with 12 brands in its arsenal, including Carnival Cruise Lines, Princess Cruises, Holland America Line, Seabourn Cruise Line, Windstar Cruises, Costa Cruises, P&O Cruises, Cunard White Star Line, Swan Hellenic, Ocean .
Carnival Cruise Line is founded by entrepreneur Ted Arison as part of a subsidiary of Boston-based American International Travel Service (AITS).
The company’s first cruise ship, the TSS Mardi Gras, runs aground on a sandbar during its inaugural voyage. Arison purchases Carnival for $1 and the assumption of AITS’ $5 million in debt.